Just Say Yes

In 2005, Danny Wallace released Yes Man, a memoir of his life where the author chose to say 'Yes' to any requests, offers or opportunities that he was given. For the 2026 Fight For Kindness I created a typographic image rooted in the positivity of the message.

The message Just Say Yes is an invitation to take every opportunity life presents to you, large or small. To ignore doubts and fears and life your life in the way that you want.

The design is minimalist to communicate a clear and simple message. While the bespoke blackletter typography lends a dynamic edge and subtle authority to the message, mirroring that seen in religious imagery.